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Mission and Values RNOH mission is, Royal National Orthopedic Hospital works to provide its patients and families the best care possible through state of the art technology. Through emphasis on education, this facility will continue to attract and develop junior medical staff by providing a critical mass of high quality routine work as part of our academic strategy. RNOH will uphold and monitor all agreements with other providers for a range of clinical support services that support stand-alone services. Their vision is to continuously expand on their national benchmarking to international benchmarking to demonstrate world class services. Royal National Orthopedic Hospital will maintain strong contract management arrangements with the NHS Trusts while creating bonds with alternative providers through academics and services. Long-term Goals & Short-term Goals NHS Trust organization is a divisional level structure. National and local strategies are being implemented to continue the development of high performance in the measurement of clinical, academic, financial, and patient experiences. In this division level, quality and service improvements are implemented and executed and will constantly be updated to ensure continuous cycle of effectiveness and efficiency. ("Royal National Orthopaedic,") Corporate-level strategies within Royal National Orthopedic Hospital are internal. Besides financial, executives and managers must strategies within their sector; staff motivation at work, support from immediate managers, and always putting patients first. The organization is design to put clinical leadership at the heart of the hospital to keep values in all aspects of our business and ensuring they are adhered to and implement new ways o... ...s. RNOH, to stay ahead of other organizations will need to build on its social media exposure. Recommendations to building social exposure would be to build a network community whether it is on Facebook or Twitter. Using these sites, facilities can create hashtags for campaigns and help with awareness and presence. This community will allow updated posts linking these posts to other channels. Another option is forum outreach which would give relevant information about local or specific issues. Another way this organization keeps its competitive edge is that RNOH signed a â€Å"three-year contract with Spire Healthcare to run the PPU at its Stanmore site in London. Doing this helps to improve existing private patient services and drive up revenue. In late 2011 executive saw significant uplifts in private patient revenue being achieved.† ("Response to competition," 2013)